Village
Hyundai PALISADE | Photography
Role: Creative Direction
Client : Hyundai
Agency: Culture Brands
Photography: Joshua Kissi
Directed a campaign celebrating the launch of the all-new Palisade, built around the idea that this ride is for the whole village — me, you, your mama, and your cousins too. Partnered with photographer Joshua Kissi to create a campaign spanning digital and physical markets, with portraits capturing what family really means: not just mom and dad, but the whole crew who show up and show out.
This shoot picked up where the TV spot left off. We pulled the Palisade deeper into the day-to-day community it was built to fit into. The goal was to highlight a range of what family actually looks like: HBCU alums, the Aunties, the Uncs, the Grands, the kids, the play cousins. The village. Every tone, hue, and styling choice was intentional, playing off the Palisade's interior and exterior to build a nostalgic hype the redesign earns.
