I See You (Okay!)
Hyundai PALISADE | TVC + Social Video
Role: Creative Direction + Script Dev
Client: Hyundai
Agency: Culture Brands
Director: Joshua Kissi
Co-directed the concept and creative for this chapter of the OKAY Hyundai platform, casting Lil Jon as the ultimate hype man to bring the idea to life. The film follows the all-new Palisade through the streets of Atlanta, turning heads and earning the reaction the whole platform is built on: 'Okay!' We leaned into Lil Jon's persona as the perfect vehicle (pun intended) for that feeling of being seen and hyped up.
The “OKAY Hyundai” campaign has had many chapters. Each one showing how impressively Hyundai shows up in its world. Culturally, “Okay” is a signal of approval, being truly impressed and ultimately saying I See You.
The “Okay Hyundai”story continued, letting Lil Jon take the wheel and tapping into the multitudes that make him and the ride special.
15s TVC