I See You (Okay!)
Hyundai PALISADE | TVC + Social Video
Client: Hyundai
Agency: Culture Brands
Director: Joshua Kissi
Role: Concept, Art Direction, Script Development
The Palisade had a complete redesign and it deserved the hype it earned. This was a perfect time where “Okay Hyundai” met the moment. In a two part campaign, platform, we brought on Lil Jon as the ultimate hype man to bring this concept to life. The film follows the all-new Palisade through the streets of Atlanta, turning heads and earning the reaction the whole platform is built on: 'Okay!'
We continued the ATL family story in a photo campaign also brought to life by Joshua Kissi.
The “OKAY Hyundai” campaign has had many chapters. Each one showing how impressively Hyundai shows up in its world. Culturally, “Okay” is a signal of approval, being truly impressed and ultimately saying I See You.
The “Okay Hyundai”story continued, letting Lil Jon take the wheel and tapping into the multitudes that make him and the ride special.
15s TVC