Hello. I’m Christopher McLaughlin.

Japan born, Jamaican-Brit, raised American (I'll tell you the story when we meet). I pull from all of it, plus the cultures I've been lucky enough to interact with along the way.

I'm an art director with 15 years in the game, building brands people stop scrolling for. I came up in the early days of social media, built my way of working through branding, and found my footing in advertising by staying curious and staying close to culture.

I work across brand identity and commercial campaigns. I've led creative for campaigns with Hyundai and Snickers, and full identities for brands like Jinx, Happy Hues, and NCNW.

I believe the best ideas show up when the right people are in the room together. I thrive in collaboration. The kind where a fictional conversation between characters that brings belly laughs can turn into the strategic breakthrough you didn't see coming. That's where I live.

That's the room I want to be in. Let's build one.

šŸ‘‹šŸ¾ say hello@cmmc.co