Snickers

Led creative direction and writing for a series of bite-size social films built on Snickers' 'you're not you when you're hungry' platform. Our job was proving it in the moments that actually hit — the small, mundane, weirdly high-stakes stuff of everyday life. A bad haircut. Not locking in when the game's on the line. The kind of moment the culture won't let you live down — unless a Snickers steps in first. Get that man a Snickers!