Get That Man a Snickers!
Social Videos
Client: Snickers
Agency: Culture Brands
Role: Concept, Creative Direction & Script.
How do you evolve Snickers’ 'you're not you when you're hungry' for a platform for young Black men? Get that man a Snickers! A series of bite-size social films that made Snickers the hero of moments that actually hit: A bad haircut. Not locking in when the game's on the line. The kind of moments ‘the culture’ won't let you live down — unless Snickers steps in first.
The Lineup
The Look