Play For the Car
Hyundai Sonata Hybrid | TVC + Photography
Client : Hyundai
Agency: Culture Brands
Director: Nate Edwards
Role: Concept, Art Direction, Script Development
You know that love story moment — big game, he's playing for her heart? Not this time. He's playing for her Sonata. One ride was all it took to fall, and now he's betting everything to make it his: a cheeky one-on-one, bragging rights and a car on the line.
