He Got Money

Co-conceived and directed this chapter of the OKAY Hyundai platform. The TUCSON Hybrid's pitch is simple: Enjoy more when you spend less. That idea brought us to the Aunties — a mature group huddled at a diner, for their weekly “tea”. Topic of the day: How does their nephew afford his lifestyle?! With little gossip from a friend of a friend, some light snooping, they finally come to the conclusion: a new hybrid freed up just enough cash for him to splurge on real luxuries. Like eggs. Okay Hyundai!