He Got Money
Hyundai TUSCON Hybrid | TVC
Client : Hyundai
Agency: Culture Brands
Director: Robbie Samuels
Role: Art Direction & Script Development
The Tuscon Hybrid's pitch is simple: Enjoy more when you spend less. That idea brought us to the Aunties — a mature group huddled at their local diner, for the weekly “tea”.
Topic of the day: How does their nephew afford his lifestyle?! With little gossip from a friend of a friend and some light snooping, they finally come to the conclusion: a new hybrid freed up just enough cash for him to splurge on real luxuries. Like eggs. Okay Hyundai!
