NCNW
Brand Development
Role: Creative Direction
Client: NCNW
Agency: CultureBrands
NCNW exists to lead, empower, and advocate for women of African descent, their families, and communities. As an organization of organizations, the brand needed room to hold many voices at once. I led the rebrand, built around the idea of pinning — a modular system of elements from the logo that stack and layer, as if pinning ideas to a board. Built to convene, and to bring a new generation into the fold.