Happy Hues
Brand & Package Design
Role: Creative Direction.
Client : Happy Hues
Agency: Culture Brands
The baby aisle was a snoozefest, all beige and sameness. Happy Hues set out to change that with a simple idea: an inclusive baby brand where every little one could see themselves in it. I joined the founding team early on, helping direct the brand from the ground up. Together we built something bolder: original illustrations, vibrant color systems, and characters designed to help parents raise happy, confident littles. A happy you is a happy me.
The brand was built around the happy hue crew. They show up everywhere, starting with every box on the shelf. They grow up with the kids, from Cuddlers to Go-Getters to Big-Up littles, cheering on every milestone for littles and parents alike. Beyond packaging, we built original content around them and had them live-respond to social media in real time, so the brand felt present and in on the conversation, not just a product sitting on a shelf.
