IYKYK Games

What do you do when you're building a game company that already has a hit title, plus a slate of new games on the way? You build IYKYK Games. The company was growing fast, and it needed a brand that could grow with it. I led the design direction for new titles, built out the overall brand system, and helped launch the social and marketing presence. Fun and never boring— made to “Play with Anyone. Bond with Everyone.”