Minute Maid
Global Brand Redesign
Role: Branding, Visual Identity & Packaging
Client: Minute Maid Global
Agency: Jones Knowles Richie
Minute Maid spans the global market but needed to rally around one true identity. I helped design the brand's first-ever global rebrand, building a design system rooted in the sun-drenched groves the fruit comes from: bursting with flavor, filled with life. Flexible enough to flex market to market, while staying unmistakably Minute Maid.
