Look At You Now
Hyundai KONA | TVC + Social Video
Role: Creative Direction + Script Dev
Client : Hyundai
Agency: Culture Brands
Director: Dime Davis
Helped lead the OKAY Hyundai platform's extension into this chapter, celebrating Gen Z coming into their own : first job, first apartment, and their first big car purchase, the Kona. We wanted to recognize that and let them know we're proud of them, so we cast Regina Hall as our resident auntie (in our heads) to do the honors. Regina watches as our characters navigate their world, impressed by how they do it. Okay Hyundai
We took a closer look at our “KONA girlies” pairing Regina with her “niece”. This generation hasn’t met a challenge they can’t conquer. Exceeding expectations of what a Hyundai can do.
15s TVC