Look At You Now
Hyundai KONA | TVC + Social Video
Client : Hyundai
Agency: Culture Brands
Director: Dime Davis
Role: Art Direction, Script Development
Gen Z coming into their own : first job, first apartment, and their first big car purchase, the Kona. We wanted to recognize that and let them know we're proud of them, so we cast Regina Hall as our resident auntie (in our heads) to do the honors. Regina watches as our characters navigate their world, impressed by how they do it. Okay Hyundai!
We took a closer look at our “KONA girlies” pairing Regina with her “niece”. This generation hasn’t met a challenge they can’t conquer. Exceeding expectations of what a Hyundai can do.
15s TVC